Rakhi Rajani (CPsychol, FRSA, CMRS)
Senior Executive: Customer Experience, NPD, Design
Hi, I’m Rakhi. I’m a psychologist, designer and innovation person who creates products customers love, infused with simplicity and moments of delight. I’ve created award winning products and identified new commercial opportunities for businesses spanning travel, hospitality, retail, fitness, FMCG and luxury.
I’ve been fortunate to lead global product strategy projects, working extensively in developed and emerging markets, in large public companies and niche start-ups, whilst building multi-disciplinary teams of Product Managers, Designers and Engineers.
With a specific focus on digital transformation, I’ve worked ahead of the curve on major shifts in digital technology (context aware computing and the Internet of Things), spatial design (technology enabled retail and hospitality) and customer experience (new customer journey propositions that span digital and physical).
Clients include: Jumeirah, IHG, Coutts, Cartier, Nike, Yahoo, HP, MOO.COM, Travelex, Kensington Palace, Royal Festival Hall, IDEO, Philips, O2, Orange, Samsung, ARUP, Selfridges, Sony, VW.
Founder: in-the-bag.org