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(CPsychol, FRSA, CMRS)

Innovation and Futures Executive

My role is that of Chief Innovation Officer or Chief Product Officer in organisations wanting to differentiate by putting the customer at the centre of everything they do.

I sit at the intersection of psychology, design and emerging technology and spend much of my time observing how people behave, monitoring the world for patterns and then creating commercially successful products, services and experiences customers love - infused with simplicity and moments of delight. 

I’ve created award winning products and identified new commercial opportunities for businesses spanning travel, hospitality, retail, fintech, digital health and luxury. 

I'm also the founder of: in-the-bag.org


I keenly recommend Rakhi for her executive talent, impeccable sense of taste, focus on execution, and for spotting trends that change the industry.

Bernardo Huberman, Senior Fellow & Director, Hewlett Packard


I lead global innovation, futures and product strategy projects from discovery to delivery, working extensively in developed and emerging markets, in large public companies and niche start-ups, whilst building multi-disciplinary teams of Social Scientists, Product Managers, Researchers, Designers, Content Strategists, Prototypers and Engineers.


client logo rr

Rakhi is one of the most consumer centric, imaginative and creative people I know.

- Gavin Flynn, SVP Partnerships, Planning & Delivery, Intercontinental Hotels Group


I’ve worked ahead of the curve on major shifts in digital technology (context aware computing and the Internet of Things), spatial design (technology enabled retail and hospitality) and customer experience (new customer journey propositions that span digital and physical).



Rakhi is one of the most forward thinking leaders in product development globally...Excelling in both vision and strategy.

Paul Thorogood, Director of Industrial Design, Teespring

I'm usually tasked with messy questions

Those that require the creation of multi-disciplinary teams and a big dose of creative thinking

How do we put the customer at the center of our decision making & roadmap?
We need to join the dots between channels, how do we re-prioritise?
What mindset do our customers now come to us with & how do we influence behaviours?
We want kids to read more how do we engage them in storytelling?
What shifts in society, economy, technology will impact us in the next 20 years?
We want to enter a new market, with a new product in a new category. What now?
How do we mobilise 8,000 staff to think & act the way customers now expect them to?
We are no longer the leaders in our category, where is the white space for us?
How does a person’s knowledge & belief affect brand engagement?

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Square Business Cards, Letterheads, Flyers, New LUX Colours

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Rakhi is a powerful, thoroughly pragmatic, highly creative management resource — from global strategy to actual implementation.






  • United States Patent No: 8,150,942 – Conveying access to digital content using a physical token

  • United States Patent Pending No. 20060136292 – Collection of data associated with an advertisement

  • International Patent Pending No. PCT/US2004/033083 - Active images



Visiting lecturer






  • Austin P, Rajani R. (2011). Arcs of Interaction. In the Proceedings of The Second Interaction Symposium on Culture, Creativity, and Interaction Design.
  • Parsons A, Rajani R. (2007) The Performative Edge: Place Exploration. In the Proceedings of Livenarch III; Environments and Architecure.

Social Media

Internet of Things

Spatial Experiences and Internet of Things

Telemedicine and Medical Informatics

Cognitive Psychology applied to Design

  • Rajani R and Spinelli G (2000), Learning Systems: Using Distributed Cognition as a Framework for Analysing Complex Organisational Settings. In the Proceedings of the Human Centred Technology Workshop, University of Sussex.
  • Rajani R and Perry M, (2000) Medical Work as Practised: implications for the design of mobile telemedicine and medical information systems. Presentation given to the SIHI conference, September 2000.
  • Rajani R and Perry M (1999), The Reality of Medical Work: The Case for a new Perspective on Telemedicine. In the VR Journal, Vol 4, pp243-249. ISBN: 1359-4338 (print), ISSN: 1434-9957 (online)
  • Rajani R and Rosenberg D (1999), Usable Or Not? Factors Affecting the Usability of Web Sites. In Computer Mediated Communication Magazine Special Focus on Web Usability, Vol 6, No 1, ISSN 1076-027X.
  • Rajani, R (1998), Investigating Web Usability. In Internetworking: The ITG (Internet Technical Group) Newsletter, Vol 1, No 3.

If you would like to hear more about how I work

or see detailed case studieS

Please send me a message...

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