(CPsychol, FRSA, CMRS)
Innovation and Futures Executive
My role is that of Chief Innovation Officer or Chief Product Officer in organisations wanting to differentiate by putting the customer at the centre of everything they do.
I'm a psychologist and strategist. I spend much of my time observing how people behave, monitoring the world for patterns and then creating commercially successful products, services and experiences customers love - infused with simplicity and moments of delight.
I’ve created award winning products and identified new commercial opportunities for businesses spanning travel, hospitality, retail, fintech, digital health and luxury.
I'm also the founder of: in-the-bag.org